P.P-C - Technical Analysis

You give me something-James Morrison
http://www.youtube.com/watch?v=AweURFBgHkA

James Morrison was born on the 13th August 1984; he is a singer song writer and guitarist from Rugby. In 2006 the song I have done a technical analysis on ‘You Give Me Something’ became a hit in Europe, Australia and Japan. It was also in the top 5 in the UK and New Zealand. The song ‘You Give Me Something’ was featured on his debut album ‘Undiscovered. The song was also nominated for a Brit Award in the category best British single. There were a few different versions that James Morrison made for this song, may be due to the success of one of his early singles. I decided to analysis this video, as I thought it would be useful to see what type of shots James Morrison used in some of this earlier work, this would help me and my group as we are doing a song by James Morrison. The video is very simple, and is made up of 90% performance. It is clear to understand that as this was one of his earlier videos, he wanted us to see him for his music. He didn’t need to use of lots of graphics and complicated stories. It shows him playing his guitar and singing, letting us come to our own conclusion about his work and music.
Throughout my technical analysis i noticed that the shots which were used the most were; Close ups, Medium close-ups and Medium shots. In these shots we were shown James Morrison singing and playing his guitar. I believe the use of close-ups was to show the emotion and expressions and passion Morrison puts into his work. In the video James Morrison was in most of the shots, this shows the audience that he wanted this video to be purely about him, and maybe allow the audience to come up with there own story to go with the lyrics. There were very few location shots this may be because Morrison wanted us to concentrate on the music, rather than what was happening in the video. The timing of the shots were very quick, none of the shots would be the same for any longer than 3 or 4 seconds, however a lot of the shots that were used had been used more than once, there were a vast amount of shots used in the same location, doing exactly the same as a shot not long before. Through-out this video there was a orange/sepia wash, which made the video feel quite happy and warm. To get this type of wash in some of the shots was due to the sunlight in the background. There are a lot of fast cuts, with the use of fades in some places. It was interesting to watch a James Morrison video and gather some ideas for our own video, which can be incorporated.