P.P-C - How do audiences consume Music Videos?

Audiences consume music videos in different ways, for example on the internet, such as YouTube and MySpace, and then there are music channels, like MTV and finally watching music videos on our IPods.

Audiences consume Music videos, because they are interesting and tell us a short story. We would much prefer to watch music than adverts, this is because there is a lot happening and many different styles of videos to watch. Music videos are like short adverts to sell the artist to the public. For example if we are working, we would put a Music channel on in the background, this is because it does not require our full attention and the need to concentrate, compared to ½ hour or 1 hour long programmes. Furthermore we also watch and listen to music videos on sites like YouTube, this is a really easy way for people to listen to their favourite songs and see the visuals. It also allows the artist to see how successful their track is. Nowadays most families will own at least 1 computer, therefore these Music videos can be accessed on a much larger scale.

Recently iPods have the ability to play music videos, this means that people can buy the music videos of their choice and watch them regularly and have them at their disposal. Music videos are important for us to relate to the artist because we are not just listening to their music we also get to see them perform.