P.P-C - Advertisement Analysis

I will be analysing an advertisement for Jeremy Warmsley. Firstly I believe that it is evident that he is an up and coming artist. We can also see this from the style of font; from analysing the font we notice that it is very fun and playful and written in a very child like way. From this advertisement i would believe this artist to come under the genre of indie. An advertisement is very important to sell things to a reader and make the artist well known.
In the visual (picture) used in the advertisement, we can see a photo of the artist, looking very calm and peaceful and then we notice that computer graphics have been used on the picture showing white doves, flying towards the artist. Due to the doves facing this direction, we get the sense that Jeremy is the main focus of the picture. The use of the white dove to us symbolises peace, which may then connote his music is about peace and trying to make a difference to what people may think about issues. The colours are very bland, dark and don’t stand out that much. The green colour that is used gives the sense of being very calm. We will also notice that the artist seems to be holding a bird. With the use of green colours, white doves and the fact that the artist is holding a bird all may be elements that connote towards nature and the environment, this all shows meaning through the visuals that are used. The overall appearance of the advertisement is very rough; this may be to show he is a young new artist and finding his style of music.
The Album is called ‘The art of Fiction’; this title is supported through the visuals. It also states it is critically acclaimed; this is used as a marketing technique, and will persuade people to purchase the album. They also emphasis his single ‘Dirty Blue Jeans’, as though it is a must have. We notice that certain information is written in black, to make sure it is recognised as important information and stands out when reading. They have also included Jemery Warmsley’s website and MySpace page on the picture, this acts as another advertisement tool, and sells the artist even further, to find out more.
The artist is represented in a very chilled and refreshing way, with the use of fun fonts, cool colours and not too much going on in the visuals. It is important for the advertisement to reflect the artist, as it gives the consumer a feel for what they might be like. Due to this advertisement being very simple, we don’t actually find out that much about the artist and therefore this makes us want to find out more. This print text is very easy to consume, which means it is more likely for people to read, as it is simple and only includes the vital information.