A.S - Write Up of Class Screening

Yesterday, Wednesday 1 December, everyone in the class showed their rough cut of their music videos to the rest of the class, as well as our digipak and advert designs. This enabled us to gain feedback from the class but also from both our teachers. It was also really interesting to find out what other groups had produced over the past few weeks. We gained a lot of helpful comments from yesterday's lesson and we will take them into account over the next few days as we continue to edit.

We thought that our advert and digipak was particularly good, mainly due to the photographs that Tally managed to take, they are all taken in a 'warm' light, giving the album a much more rich and warm feeling. We feel that ths echos James Morrison's music as much of it is a relaxed mellow style with mainly acoustic guitars. For the advert, we found a font from www.dafont.com that looks almost like hand writing, which again we felt really suited James Morrison's style as the majority of his songs are from past experiences, so giving a personal feel to the advert reinforces this to the audience.

One of the main aspects that people pointed out from our music video, including the teachers, was that we did not have enough meat shots of Ben, and the ones we did have of him were from the side or at an angle, none were full on. We also agreed with this and have been thinking about it previously, so we are definitely interested in trying to film Ben again, performing the song in CU. We think that if we did that, it would really help our video in terms of conforming to the genre. A few comments also detailed that our music video may not be repeatable as they found it quite predictable and dull. However other people found it stood up to repeated viewing as they wanted to find out the relationship between Ben and Tom. A few editing issues that were pointed out, and that we also noticed, are that in some of the shots the black bars surrounding the image change positions which is really noticeable, so we are going to fix this as soon as possible. Another noticeable point about our video was where we had edited the colours to make them richer, some shots were noticeably different in colour so we need to ensure that it maintains the same colour throughout, so that continuity is present throughout.